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Big ideas on AI-first discovery, one cover at a time.
If you run a local business and have ever wondered why an AI assistant describes you as something you're not quite, or leaves you out of a search where you should clearly show up, the answer is often…
Read articleIf you've ever asked ChatGPT, Gemini, or Perplexity about a business and gotten an answer that sounded almost right but wasn't quite your business, you've seen entity confusion in action. This post…
Read articleIf you run a local business and you're wondering why ChatGPT, Gemini or Perplexity never seem to mention your name, the problem might not be your website's design or even your search rankings. It…
Read articleIf you run a local business and you've started wondering why an AI assistant recommended your competitor instead of you — even though your website is in better shape — the answer might have nothing…
Read articleIf you've ever asked ChatGPT, Gemini or Perplexity about your own business and winced at the answer, you already know the problem this post is about. AI assistants don't always tell customers the…
Read articleIf you run a local business, you've probably checked what ChatGPT, Gemini or Perplexity say about you and found something slightly off — an old phone number, a closed location listed as open, or…
Read articleIf you run a local business and you've ever wondered why an AI assistant recommended your competitor instead of you — even though your business is better, closer, or cheaper — the answer might be…
Read articleIf you run a local business, you've probably heard that AI assistants like ChatGPT, Gemini and Perplexity are starting to answer questions that used to send people to a search results page. "Find me…
Read articleIf you run a local business, you already know the basics have to be right: your name, your address, your phone number. But that's only the skeleton of a listing. The muscle and nerve of it — the…
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